This module will explore the multiple relationships that audiences (as viewers, users and players) have with screen media (film, television, gaming and digital media) and the relationship between media and daily life. It will consider engagement with screen media as an experience and consider the textual, social, political and historical factors that shape that experience. The module explores a range of topics including pre-cinematic forms of moving images, the changing nature of cinema space, the domesticity of television, the impact of the VCR, the role of marketing systems in constructing audience engagement, new media technologies and experimental forms of screen media. Students will develop both a theoretical framework for investigating audiences as well as having the opportunity to develop skills in emphirical audience research. As a result they will develop an understanding of the relationship between screen media and those most important to the film, television and video game industries: their audiences.
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