CULT2010 Understanding the Cultural Industries.

From Helen Frost June 22, 2020

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MLAC3094 La République Gaullienne

251 | duration 1 minute 51 seconds

MLAC3094 La République Gaullienne

From Helen Frost June 07, 2019

CULT3019 The New Hollywood

62 | duration 4 minutes 35 seconds

CULT3019 The New Hollywood

From Helen Frost June 07, 2019

MLAC2184 La France en guerre - mémoires de la…

62 | duration 3 minutes 6 seconds

MLAC2184 La France en guerre - mémoires de la…

MLAC2184 La France en guerre - mémoires de la Première guerre mondiale

From Helen Frost June 07, 2019

MLAC2053 French New Wave Cinema

150 | duration 2 minutes 35 seconds

MLAC2053 French New Wave Cinema

From Helen Frost June 07, 2019

MLAC2117 Huit Tableaux

140 | duration 1 minute 36 seconds

MLAC2117 Huit Tableaux

From Helen Frost June 07, 2019

MLAC2119 Media in Germany

96 | duration 2 minutes 8 seconds

MLAC2119 Media in Germany

From Helen Frost June 07, 2019

MLAC2122 Enlightenment Literature

94 | duration 2 minutes 6 seconds

MLAC2122 Enlightenment Literature

From Helen Frost June 07, 2019

MLAC2151 Contemporary French Cinema and Social…

196 | duration 2 minutes 18 seconds

MLAC2151 Contemporary French Cinema and Social…

MLAC2151 Contemporary French Cinema and Social Issues

From Helen Frost June 07, 2019

MLAC2156 /MLAC2172 English Literature in American…

85 | duration 3 minutes 9 seconds

MLAC2156 /MLAC2172 English Literature in American…

MLAC2156 /MLAC2172 English Literature in American and European Contexts

From Helen Frost June 07, 2019

MLAC2167 Art and Contemporary Visual Culture in…

177 | duration 1 minute 17 seconds

MLAC2167 Art and Contemporary Visual Culture in…

MLAC2167 Art and Contemporary Visual Culture in France

From Helen Frost June 07, 2019

We tend to think of films and television programmes in aesthetic and artistic terms: the ways in which media texts may tell us stories or inform us about the world. However, films, television programmes, and other kinds of popular media are produced, distributed, and marketed using the techniques and strategies of modern industry: show business is just as much about the business as it is the show. This combination of ‘art’ and ‘industry’ has long sparked debate about the status of the ‘Cultural Industries’ and the way that art and commerce intermingle. This module explores the complex way that cultural industries function, examining a series of dynamics that help us understand how media products take the form they do. What role does advertising play in the life and design of film and TV products? How does market research shape the products that are made and the kinds of audience that are catered for? How have technological developments such as the digital and streaming era influenced the way that products of the cultural industries are produced, distributed and consumed? This module will provide an introduction to these and other questions, drawing upon a range of case examples from cultural industries in the US, UK, and East Asia. The module features an industry guest lecture, and a unique assessment in which students develop and pitch their own media franchise.

Tags: module introclas

Appears In: CLAS Module Intros

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CULT2010 Understanding the Cultural Industries.

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